We are looking for innovators to leverage behavioural science and build technology-based solutions to help employees in Electronics City shift from personal vehicles to public transport.

With the upcoming launch of Namma Metro's Yellow Line, Electronic City — one of Bengaluru's major employment hubs — will soon experience enhanced connectivity. The Yellow Line will bring over one lakh jobs closer to the metro network, providing a sustainable and efficient alternative to personal vehicles. However, last-mile connectivity and behavioural barriers continue to hinder metro adoption, particularly among high-income commuters.

Station Access and Mobility Program (STAMP): Nudging Commuter Behaviour, aims to apply behavioral science and tech-driven solutions to make public transport the preferred choice for urban commuters along the Yellow Line.

ABOUT THE STAMP INNOVATION CHALLENGE

We are calling on innovators to:

Create innovative technology-based solutions that incorporate behavioral nudges to address these barriers. Possible interventions include:

• Incentive-Based Programs: Discounts, rewards, or recognition for employees who choose public transport.
• Social Norm Campaigns: Showcasing success stories and leveraging peer influence to encourage behavior change.
• Gamification: Introducing challenges, competitions, or tracking systems to reward frequent public transport users.

Expected Outcomes of the Challenge

• Promotion of Sustainable Mobility: Encourage the adoption of environmentally friendly modes of transport by providing incentives and raising awareness about sustainable travel options in Bengaluru.
• Reduction in Traffic Congestion: Encourage shared mobility and off-peak travel through targeted prompts and interventions aimed at easing road congestion.
• Enhanced Access to Public Transport: Improve the availability and accessibility of transit information to reduce barriers and facilitate greater use of public transportation services.

STAMP finalists will receive support in the following areas:

1. Financial Support: Selected teams will receive funding from a total implementation grant of USD 100,000 to further develop and pilot their solutions.
2. Networking: Direct engagement with city leaders, mobility experts, innovators and end-users.
3. Capacity Building: Selected teams will receive technical and financial support to scale their solutions.

Why does the STAMP: Nudging Commuter Behaviour Initiative matter?

Electronics City is home to a diverse workforce, including employees of multinational corporations, startups, and IT firms. Despite the convenience of a new metro corridor, high-income professionals may still be reluctant to embrace public transport. Research from previous STAMP cohorts highlights that behavioural barriers—such as convenience, social norms, and lack of information—often deter high-income users from preferring public transport.

The STAMP: Nudging Commuter Behaviour Initiative will leverage behavioral science and technology-based interventions to influence commuter choices. Through strategies like social norm campaigns, incentive-based programs, and gamification, this initiative aims to make public transport more attractive to commuters.

The upcoming Yellow Line expansion in Bengaluru’s Electronics City presents a timely opportunity to initiate this Innovation Challenge. With new metro and BMTC feeder bus services, targeted behavioral interventions can significantly boost ridership and contribute to the city’s broader sustainable mobility goals. STAMP: Nudging Commuter Behaviour will drive this transformation, ensuring that public transport becomes the preferred mode of travel for urban commuters.

Who Can Apply?

The challenge is open to a wide range of innovators, including:

• Independent startups (early-stage or growth-stage) working on mobility, transportation, or behavioral science solutions.
• Consortiums of two or more independent enterprises where at least one participating entity is registered in India.
• Member companies of ELCIA

Each winning solution must be deployed by a member company of ELCIA, and the Challenge encourages collaborations between innovators and ELCIA member companies. Innovators can participate independently, but their proposed solutions must be viable for deployment by the member companies. A full list of ELCIA member companies can be viewed here.

How to Apply?

Interested innovators can submit their proposals on here.