Rajkot has around 10,000 autorickshaws, according to official extimates.  To support the city government's auto-rickshaw reform initiative, EMBARQ India partnered with the Rajkot Municipal Corporation (RMC) and Nirmal Foundation to promote the two key roles of auto-rickshaws in urban cities - 1) to promote them as feeder service to mass transport, and 2) to make them as mode of choice for occassional journeys. This led to the launch of G-Auto -  the city's first ever dial-a-rickshaw service. 
Watch this video to know more about this project was born and implemented.