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- Meter Maile 20 Kas Kudangie! It'll Be 20 Over The Meter!: FedEx Experts Share Learnings For Auto-rickshaw Businesses
This webinar, hosted on September 24, 2014, was presented by Duncan Castellino, Retail Loyalty and Affinity Marketing, FedEx; Munnawar Versey, Healthcare Solutions, Vertical Marketing, FedEx; and Stephen Woodgate, Marketing manager, FedEx.
These experts from the FedEx headquarters in Memphis, USA spent the last month in Chennai analyzing the call auto-rickshaw business. In this interactive session, the team presented key recommendations, following which an open discussion was facilitated. The presentation and discussions highlighted some of the current challenges in the call Auto space, practicality of using affordable technology for maximizing efficiencies and marketing strategies that could help create awareness, call volume and driver engagement.