‘RAAHGIRI’ charms professionals!
New Delhi | February 12, 2014 By Prerna Mehta
On January 24, 2014, EMBARQ India was invited by an eminent architecture, Urban planning, urban design & interiors consultancy firm in Gurgaon called ARCOP Associates Private Limited to present the Raahgiri story. Amit Bhatt, Urban Transport, EMBARQ India narrated the story of the “Making of Raahgiri – People’s street”. Amit began with sharing the making of the event, from rejection of a concept to a successful implementation, a story of movement that society has welcomed with overwhelming participation. In talking about the making of Raahgiri, Amit acknowledged the unconditional support of Gurgaon Traffic police and the founding partners, the Heritage School, Pedal Yatris, DUPLAYS and I AM GURGAON for making the event a success story.
Raahgiri is an event specially designed to promote cycling and non-Motorized Transportation in the Gurgaon. To showcase the lead up to realizing the necessity of such an event, the presentation flashed key issues like general traffic congestion situation in the cities, danger to life due to road traffic crashes, premature deaths due to air pollution and physical inactivity, climate change and poor street design. It highlighted the fact that in Gurgaon, non-motorized and walking trips constitute about 30% of traffic mode share and despite this significant number, pedestrian and NMT facilities remain inadequate, at best. Turning the whole dialogue towards a solution approach, the presentation walked the audience through the workshop sessions & numerous stakeholder dialogues that were held from the times the event was conceived through the course of its maturity which helped to sensitize for sustainable transportation and development, Development of safe streets for all category of road users, Promoting road safety, Inclusive city development and Advocating healthier lifestyles.
The presentation also talked about the list of new partners who are supporting the event and showcased the launch campaign & media coverage that helped to spread the buzz. The narration brought out the excitement that people in Gurgaon are experiencing through series of pictures showing toddlers to senior citizens enjoying the streets. The presentation was followed by very healthy dialogue where some requested to not end the event in March.